But first, let’s start by ironing out the concept of App Store Optimization. An app requires a lot of time to develop with a high figure of investments. The most popular app stores are Google Play Store and Apple store for iOS. The ASO facilitates significantly and makes sure they are reachable to reach the desired audience.
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What Is App Store Optimization?
Before going in to the process of mobile app development, take a look at ASO. The world now fits into a compatible device that is present to humans at hand. May it be any kind of activity, you can do everything. The ASO is a subsection of SEO. It allows your app to reach a wider audience and reach everyone. The science behind ASO is to make the app optimizable and occur at the top list. In this method, you apply the scientific method to mobile KPIs interconnected to the app stores. ASO is surrounded by certain factors; it does work like SEO, but considering its factors there is more to it. The three major factors are,- Keyword rate optimization
- Integration of keyword
- Measurement
- Benefits About App Store Optimization
- It helps in increasing the visibility of an app.
- You can experience better revenue and conversion rates.
- The ASO store help in getting relevant and targeted customers.
Difference between ASO and SEO
The full form for ASO is – App Store Optimization. The word SEO and ASO, shares a similar function, keyword optimization. Both have the function of backlinks, conversion optimization, and keyword indexing. The primary difference is SEO is conducted to optimize websites for Google. Besides, ASO is carried out to rank and optimize apps in the app store. While SEO has a long way surrounding several factors, ASO has a much shorter method. They are easier to determine and work with. You can take a look at the list to see the integral differences between the two.| On – Page | On – Page |
| Title Page Internal Link Page Speed Topic Of the Content | Title Of the App Description Keywords (iOS, Android) Uninstall Rate |
| Off – Page | Off – Page |
| Links Social Signals Anchor Text | Backlinks Ratings Reviews Stats |
Difference Between Apple App Store and Google Play Store
Both of the app stores are very familiar, each operates in their way but offers some purpose to users. It is where you can search and download apps of your like. Nevertheless, the app stores offer their own algorithms, and you have to work to optimize an apps. While developing apps, you need to decide where you want to publish it. with these app stores, you have other choices like Amazon app store, Huawei App Gallery, or Samsung Galaxy Apps. Bot the platforms serves the same purpose but have a different take on indexing and evaluating apps. Google Play Store runs the similar evaluation process to that of Google Search. Moreover, in the Google indexing process, it is suggested to index the keywords at least three times. On the flip side, The Apple Store provides to play with specific keywords, but they should be played more than once.How To Do ASO: The Best Practices for Optimization in The App Store
This section will look into how to improve rankings of your app in ASO. These can work for both iOS and Android phone apps.1. A Complete Description
A description matters a lot in making an app, and promoting it. As a developer you need to create an impact on the audience and target the customer base. This is a vital step in creating a customer base to have a potential clientele. The description should include the following:- About the app in simple and a precise tone.
- Do not make overuse of keywords and talk what people can understand.
- Write a clear description and do not use a keyword more than 5 times.
- It should grab the attention of the audience in the first 100 characters.
- Talk about the USP of your app and enlist its benefits
