Audience segments on spotify and their purpose -

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What are ‘Audience Segments’ on Spotify and Their Purpose?

Spotify levels the playing field by creating opportunities accessible only to influential artists signed with famous record labels. Spotify has specific tools for analyzing particular metrics. Audience segments is a page where you can find the complete details of your audience. The page divides your audience into three segments based on their activity and engagement levels.

Does ‘Spotify Plays’ Influence Audience Segments?

The audience segments page is one of the most influential metrics for analyzing your track’s performance. The number of plays you get is the essential detail; from that, it branches out into three audience segments. Each play represents a listener who has consumed your music. The consumer may be a casual listener or an ardent fan. Details like this can be found through the segments. When you buy Spotify plays or run campaigns to increase plays, you get solid analysis from Spotify and precise segmentation. With less number of plays, Spotify struggles to produce accurate results.

Audience Segments:

Spotify divides your audience into three segments, namely,

Active audience
Previously Active Audience
Programmed Audience

Each segment contains information on the type of listeners you possess and the type you need to target. You can even draft your growth and release strategies based on this data.

Segment 1 – Active Audience:

Your active audiences are those listeners who have intentionally played your track in the past 28 days from sources like

Artist Profile
Release pages
Own library
Playlists

Artists and podcasters on Spotify usually focus on acquiring new listeners. While the efforts can be appreciated, it is essential to address another thing. Strengthening the existing active listeners is crucial. It is quickly achievable and more beneficial than gaining new Spotify listeners or Spotify followers. These active listeners are further divided into three categories, namely

Super listeners
Moderate listeners
Light listeners

Spotify listeners

Super Listeners:

Super listeners are your listeners who willingly listen to your music in the last 28 days. It is estimated that they are more likely to be active listeners for the next 90 days. They are the ones who actively seek your tracks more than the audience in any other segment. Super listeners are your biggest possible fans on Spotify. It indicates the size of your credible fan base. It can be used as a growth meter. A large number of super listeners indicate an extensive reach.

Moderate Listeners:

Moderate Listeners are active listeners who voluntarily played your track multiple times in the past 28 days. Even though they are not as engaged as the super listeners, they can evolve into super listeners over time. Once you work on retaining your super listeners, you will earn credibility. With that credibility, converting your moderate listeners into super listeners will be easy.

Light Listeners:

Light Listeners are active listeners who played your track once in a while in the past month. They could be more heavily engaged, like moderate or super listeners. They can potentially engage more and evolve close to your account. Your light listeners are people who appreciate the kind of music you create. Take validation from them and simultaneously find areas for improvement from them. For example, if tracks A and B have more light listeners than Track C, you can compare them to find out what is lacking in Track C. As light listeners are often new, catering brings new audiences.

Tips to Keep Super Listeners Engaged:

Enhance social media presence
Give links to your other social media profile
Create own playlists
Create playlists for specific audiences or specific season
Optimize your profile
Share your music across platforms
Run a Spotify ad campaign
Be consistent and confident

Segment 2 – Previously Active Audience:

Previously active audiences are listeners who once were your active audience, but in the last 28 days, they would not have intentionally played your track. But they could have played your track from programmed sources. You can reactivate such audiences with ‘Spotify campaign tools.’ You can create a ‘Marquee’ or ‘Showcase campaign’ to keep your audience updated on your latest releases. You can edit and curate ‘Artist Pick’ to pull more streams. You can also share a Promo Card on your social media and attract listeners already following you.

Segment 3 – Programmed Audience:

Programmed Audiences are the ones who have strictly played your track from sources that are programmed. This is how you start to buy Spotify plays cheap and listeners. These audiences would have come across your track by accident through programmed sources. Such programmed sources are

Autoplay
Playlists by other listeners
Editorial playlists
Discover Weekly
Radio

Wrapping Up:

As an artist, you would want your music to reach the nooks and corners of this world. Spotify offers such a global platform to make your music heard all around the globe. Imagine it as if you are performing in front of an audience from all over the world. You would receive unlimited recognition and a varied range of feedback. Your audience will be diversified, right? The same happens with Spotify. Reaching millions of listeners worldwide is made possible through Spotify! Also, understanding your diversified audience helps you find brilliant growth strategies. With the help of audience segments on Spotify, analyze your audience and unlock a powerful growth strategy.