If you don’t know how to podcast on YouTube , you are missing out on a great opportunity. And, while there are other platforms such as Spotify, iVoox or TuneIn Radio, there is more than one reason to be present on the Google video portal.
And no, don’t worry: it is not too late to venture into the world of podcasting on YouTube, rather it is the perfect time for you to start having your own program on this platform. Although podcasts are not something new, these days they have become a trend and this is something you should take advantage of. Don’t stop riding that wave!
In this post, we are going to tell you the advantages of having a podcast on YouTube and what are the best practices you can do to grow your audience, although we will also mention some disadvantages and what strategies to use to alleviate them. Join us!
Table of Contents
The new trend of podcasting
Before explaining how to make a podcast on YouTube, let’s review a little about why this audiovisual resource has become so popular.Why do podcasts stay in trend? The rise of this type of material is due to the fact that it is a content that can be consumed at any time, without having to have 100% of your attention on it.
The podcast, having the voice as its main instrument, allows you to do other activities while listening to it, without having to be attentive to what is happening. Therefore, you can play it while riding in the car, exercising at the gym, or doing housework.
And media like YouTube are perfect for hosting this type of material. Best of all, you don’t have to decide between having your podcast online on YouTube or on another platform since you can easily choose both options.So if you want to reach a particular group of people, a great way is to create a podcast.
How to make a podcast on YouTube?
In the past, we already explained what a podcast is and even made a list of 5 steps to make a podcast , so let’s face the question that brought you to this article: how to podcast on YouTube?
Actually, the process is very simple. You just have to do the same procedure that we indicated when talking about how to make a podcast (choose a topic, make a script, record, etc.) and, finally, upload the material to YouTube. To do this, you must follow the steps indicated on the help page of this portal :
- Go to YouTube Studio.
- In the upper right corner, click on ‘Create’ and then on ‘Upload Video’.
- Choose the file you want to upload.
- Click on ‘Edit’ and enter the video details
- Click on ‘Publish’
In ‘Edit’, you must put information such as the title and description of your online podcast, as well as tags and keywords. In the same way, you must add a thumbnail , which is the image that identifies your material in the YouTube search engine.
For the thumbnail image of your podcast on YouTube, you will have to choose between a static or something creative with movement. Do you want to know how each of these options can benefit you ?:
- The static image could help you with people who already consume podcast, because they are used to this type of modality. However, it could scare off the rest of YouTube users, being clearly interested in videos, mainly.
- When a moving image or video is used, more engagement with users is generated, and this is beneficial for your views and playback time.
When you want to implement a dynamic image in your thumbnail image, you can do it through slides with subtitles of the audio and effects that capture the attention of the receiver.
Although you do not see this as a limitation either: choose the option that is simpler and viable in the long term for your thumbnail image, or try which of the two ways suits you better.
This must not only be attractive, but must faithfully represent the content. That’s why we recommend downloading our YouTube thumbnail template , which is essential for anyone who wants to learn how to podcast on YouTube.Up to this point, the procedure is the same as the one we explain for people looking to be a youtuber. However, if what you want is to create a podcast, you will find a first drawback in the fact that your file must be in MP4.
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Remember when we talked about podcast recording programs like Audacity, GarageBand, Adobe Audition, or Pro Tools? With them, all your work will be in MP3 or WAV format, which will not be used to have a podcast on YouTube. In this case, you must convert the file to MP4, for which you can use an application to edit videos for YouTube and add an image, static or animated, which must cover the entire duration of the video.
If you think many steps to create a podcast on the famous video portal, there is a shortcut and it is through online services such as TunesToTube or Wavve , which allow you to upload an MP3 or Wav directly to YouTube.
However, although both are free, they will not allow you to create a product with good quality and duration unless you opt for their paid versions. And if you are looking to learn how to podcast on YouTube, it is because you want to offer the best.
One last fact that you should take into account when creating your podcast on YouTube is that, before uploading your first episode, you must create a channel with the name that your program will carry .In this way, you can start the momentum of your brand and it will be easier for people to locate your content. Thus, every time you upload new content from your podcast on YouTube, you will only mount it with the name of the episode.
And for you to learn how to make a podcast from the hand of experts, we recommend you take our online podcast creation course with the Se Regalan Dudas team . 100% recommended!
Advantages of having a podcast on YouTube
For some, worrying about how to make a podcast for YouTube does not make sense, since this is a portal for videos and not for audios. However, they are very wrong and the figures prove it.
According to the Mashable portal , a study carried out by the International Federation of the Phonographic Industry in 2018 revealed that 47% of music consumption in the world occurs on this platform. Therefore, people are willing to listen and not just watch, so it is not unreasonable to wonder how to podcast on YouTube.
Remember something: podcasts are a powerful communication tool that can help you in different areas, and YouTube is open to all kinds of audiences. You must take advantage of this audience, since the main strength of the video platform is not the content but the subscriptions, which will lead to the loyalty of the users, towards the platform in general and the channels in particular.
Once your audience finds you on the video platform and subscribes to your channel, you will generate loyalty in the medium and long term because, every time you publish new content, the user will receive it immediately through a notification.
- You reach more audiences
- You have more interaction
- You appear in search engines
- You have better statistics
- Help you promote yourself
- Generate empathy with your users
- It is an accessible and inexpensive format
Disadvantages of having a podcast on YouTube
Although we insist that it is important to learn how to podcast on YouTube , that does not mean that this platform does not have its disadvantages, which we are going to mention so that you take your precautions.
- The public is less engaged
- Positioning a content is more difficult
- More investment and equipment are needed
- YouTube Analytics can be misleading
- The audience likes short content
- Does not allow download
- On the phone does not allow other tasks
- Tips on How to Make a Podcast for YouTube
Tips on How to Make a Podcast for YouTube
Despite the disadvantages, there is no doubt that learning how to podcast on YouTube is worth it, but before you jump into the pool, we are going to give you some tips that will guarantee you the best of results.
Use YouTube as a plugin
The best thing you can do is figure out how to create a podcast on Spotify or another similar platform and, in addition, use YouTube. The idea is that you cut certain parts of your audio and upload them separately to this portal.
YouTube audiences tend to watch a few minutes of a video. You can create several, depending on the topics you have talked about in your online podcast , and invite the public to continue listening to you on iVoox or TuneIn Radio.
Have more than one YouTube channel
If you already know how to podcast on YouTube and have decided to put your full content on this platform, do it on one channel and create a separate one to publish separate fragments. Once again, do not forget that these must touch specific topics.
In this way, you must apply the strategy mentioned above: short videos are used to promote your entire podcast online. This involves doing more work, yes, but it is worth it.
If you don’t know what to present in your podcast snippets on YouTube, Think with Google points out that the topics that generate the most interest on the platform have to do with comedy, music, entertainment and pop culture, and tutorials.
Show yourself to the camera
If you want to succeed on YouTube, you must create a podcast that is not just audio, but video. So you will have to lose the fear of showing yourself in public.
Also, as we mentioned before, when learning how to podcast on YouTube, you should be willing to make a good investment in equipment. As for the cameras you can use, Digital Camera World recommends the following:
- Logitech C922 Pro
- Razer Kiyo
- Logitech Brio Ultra HD Pro
- MEVO Start
- GoPro Hero9 Black
- Sigma FP
- Microsoft LifeCam HD-3000
- Panasonic HC-V770
- Panasonic Lumix G7
- Sony A7 II
Can you make a podcast live on YouTube?
Other options that YouTube also offers you is to make your podcast live or live through its platform, without having to upload it first so that users can see it.
This mode of podcasting live can offer you multiple advantages, which you should take advantage of if you want to retain users to your content.
Some of the benefits of a live podcast on YouTube are:
- It helps you make yourself known.
- It does not have major technical complications to carry it out.
- Greater interaction with users.
You will receive immediate feedback from the people who consume the podcast through comments.
Now, since you know the benefits that could generate a podcast live on YouTube, we will tell you what you need to be able to do it.
To do a live podcast on YouTube, you will need a script about what you are going to talk about, for multiple reasons.
A podcast script will serve as a guide and thus avoid getting lost and can even give you greater security in front of the camera.
In order to record your voice, the quality of the equipment is important, although it does not necessarily have to be the best of all. To make your podcast live, you can use a microphone with standard specifications, or use software that converts your files into MP3 or WAV files. You can even use the microphone of your phone or computer and edit the audio track later.
In case you later want to upload this content and edit it, to correct the noise or add a sound effect to your live podcast, you could use one of the programs we mentioned above. Our recommendation is that you opt for Audacity, a program that can help you edit content for free, regardless of the operating system you work on.
Having a podcast on YouTube is not very complicated. It will only require a little more preparation (especially if you want to appear in front of the camera) and, in addition, you will have to take the trouble to divide your audios into themes.
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