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The new trend of podcasting
Before explaining how to make a podcast on YouTube, let’s review a little about why this audiovisual resource has become so popular.Why do podcasts stay in trend? The rise of this type of material is due to the fact that it is a content that can be consumed at any time, without having to have 100% of your attention on it. The podcast, having the voice as its main instrument, allows you to do other activities while listening to it, without having to be attentive to what is happening. Therefore, you can play it while riding in the car, exercising at the gym, or doing housework. And media like YouTube are perfect for hosting this type of material. Best of all, you don’t have to decide between having your podcast online on YouTube or on another platform since you can easily choose both options.So if you want to reach a particular group of people, a great way is to create a podcast.How to make a podcast on YouTube?
In the past, we already explained what a podcast is and even made a list of 5 steps to make a podcast , so let’s face the question that brought you to this article: how to podcast on YouTube? Actually, the process is very simple. You just have to do the same procedure that we indicated when talking about how to make a podcast (choose a topic, make a script, record, etc.) and, finally, upload the material to YouTube. To do this, you must follow the steps indicated on the help page of this portal :- Go to YouTube Studio.
- In the upper right corner, click on ‘Create’ and then on ‘Upload Video’.
- Choose the file you want to upload.
- Click on ‘Edit’ and enter the video details
- Click on ‘Publish’
- The static image could help you with people who already consume podcast, because they are used to this type of modality. However, it could scare off the rest of YouTube users, being clearly interested in videos, mainly.
- When a moving image or video is used, more engagement with users is generated, and this is beneficial for your views and playback time.
Advantages of having a podcast on YouTube
For some, worrying about how to make a podcast for YouTube does not make sense, since this is a portal for videos and not for audios. However, they are very wrong and the figures prove it. According to the Mashable portal , a study carried out by the International Federation of the Phonographic Industry in 2018 revealed that 47% of music consumption in the world occurs on this platform. Therefore, people are willing to listen and not just watch, so it is not unreasonable to wonder how to podcast on YouTube. Remember something: podcasts are a powerful communication tool that can help you in different areas, and YouTube is open to all kinds of audiences. You must take advantage of this audience, since the main strength of the video platform is not the content but the subscriptions, which will lead to the loyalty of the users, towards the platform in general and the channels in particular. Once your audience finds you on the video platform and subscribes to your channel, you will generate loyalty in the medium and long term because, every time you publish new content, the user will receive it immediately through a notification.- You reach more audiences
- You have more interaction
- You appear in search engines
- You have better statistics
- Help you promote yourself
- Generate empathy with your users
- It is an accessible and inexpensive format
Disadvantages of having a podcast on YouTube
Although we insist that it is important to learn how to podcast on YouTube , that does not mean that this platform does not have its disadvantages, which we are going to mention so that you take your precautions.- The public is less engaged
- Positioning a content is more difficult
- More investment and equipment are needed
- YouTube Analytics can be misleading
- The audience likes short content
- Does not allow download
- On the phone does not allow other tasks
- Tips on How to Make a Podcast for YouTube
Tips on How to Make a Podcast for YouTube
Despite the disadvantages, there is no doubt that learning how to podcast on YouTube is worth it, but before you jump into the pool, we are going to give you some tips that will guarantee you the best of results.Use YouTube as a plugin
The best thing you can do is figure out how to create a podcast on Spotify or another similar platform and, in addition, use YouTube. The idea is that you cut certain parts of your audio and upload them separately to this portal. YouTube audiences tend to watch a few minutes of a video. You can create several, depending on the topics you have talked about in your online podcast , and invite the public to continue listening to you on iVoox or TuneIn Radio.Have more than one YouTube channel
If you already know how to podcast on YouTube and have decided to put your full content on this platform, do it on one channel and create a separate one to publish separate fragments. Once again, do not forget that these must touch specific topics. In this way, you must apply the strategy mentioned above: short videos are used to promote your entire podcast online. This involves doing more work, yes, but it is worth it. If you don’t know what to present in your podcast snippets on YouTube, Think with Google points out that the topics that generate the most interest on the platform have to do with comedy, music, entertainment and pop culture, and tutorials.Show yourself to the camera
If you want to succeed on YouTube, you must create a podcast that is not just audio, but video. So you will have to lose the fear of showing yourself in public. Also, as we mentioned before, when learning how to podcast on YouTube, you should be willing to make a good investment in equipment. As for the cameras you can use, Digital Camera World recommends the following:- Logitech C922 Pro
- Razer Kiyo
- Logitech Brio Ultra HD Pro
- MEVO Start
- GoPro Hero9 Black
- Sigma FP
- Microsoft LifeCam HD-3000
- Panasonic HC-V770
- Panasonic Lumix G7
- Sony A7 II
Can you make a podcast live on YouTube?
Other options that YouTube also offers you is to make your podcast live or live through its platform, without having to upload it first so that users can see it. This mode of podcasting live can offer you multiple advantages, which you should take advantage of if you want to retain users to your content. Some of the benefits of a live podcast on YouTube are:- It helps you make yourself known.
- It does not have major technical complications to carry it out.
- Greater interaction with users.