What is Google cloud
Google Cloud Platform is a suite of public cloud computing services offered by Google. The platform includes a range of hosted services for compute, storage and application development that run on Google hardware.The beginning of virtual stores, also known as electronic commerce or eCommerce in English, dates back to 1991, the beginnings of the internet. Since that day, thousands of companies have found a space on the web where they can distribute and sell their products online.
we can see how electronic commerce has gone from representing 0.7% to 7.4% of all sales made in Spain. It is true that, during 2020, due to the COVID-19 pandemic, sales through this channel increased by 50% but very unevenly. The branches associated with tourism suffered an 84% drop in their turnover compared to the previous year, while sectors such as supermarkets or the purchase of household appliances doubled their turnover, according to data from the CNMC.
Google Cloud services in present market
Faced with an increasingly competitive market, offering a good user experience is key to differentiating yourself. We no longer only talk about topics such as CRO (Conversion Rate Optimization) or UX (User Experience) which are also fundamental aspects, but that the eCommerce platform offers security to users, which is available 24 hours, 365 days a year and with the same quality of service in all the countries you sell.
How much is the opportunity cost of having the eCommerce platform stopped for 1 day, 2, 3 …? How does slow loading of pages affect portal sales? And how does it affect the reputation of the brand if users who interact with our portal end up being infected by viruses?
Google Cloud Features for eCommerce site:
Cloud Computing has positioned itself as a natural ally for the sector and one of the technologies that can provide the most benefits. These are the reasons:
- Ease of dealing with peaks in demand.
- Cost savings.
- Security and Redundancy
- Speed and flexibility.
- Simple access to new technologies.
- Traditional web hosting services do their job, but they can’t compete with Cloud Computing platforms like Google Cloud.
- Hosting the web in Google Cloud already brings us benefits, but if we apply certain services, we can optimize the performance and security of our eCommerce to another level
How to improve performance and security of your eCommerce site
The Google Cloud Console provides a web-based, graphical user interface that you can use to manage your Google Cloud projects and resources. When you use the Cloud Console, you either create a new project or choose an existing project, and then use the resources that you create in the context of that project.
Service that allows us to create and run virtual machines on Google’s infrastructure in a personalized way. This allows us to host our platform in a dedicated environment. Compute Engine instances allow you to run public Linux and Windows Server images, as well as custom images.
HTTPS Load Balancer
Service that allows us to balance the internal and external HTTP and HTTPS traffic to the backends that we have hosted on Compute Engine for the different regions.
Google Cloud Armor
Service that allows us to offer web access filtering at the IPS geolocation level and WAF (Web Application Firewall) protection and thus be able to block common application attacks that want to attack the workloads of our balancer.
Identity Aware Proxy (IAP)
Service that allows us to filter access to our platform through centralized authentication.
Managed SQL database.
Cloud SQL is a managed SQL server database service that allows us to reduce database maintenance and security updates by providing automated backups and scalability options with high availability.
Also Read: What is First Come First Served (FCFS)