What is digital transformation and what are its challenges?

What is digital transformation?

Digital transformation supposes a new reality, which transcends the physical and virtual world. The result is a context that changes at great speed, before which it is necessary to know how to act even with few references. It is not about being experts in technology, but about knowing how to handle the new coordinates that the digital economy marks. Its essence is in the depth of social and economic changes that it provokes at an unprecedented speed. Since the physical was in check by the Covid-19 pandemic, the virtual came to replace the way we work, consume and live. E l knowledge and information depend on the use that we know give data; We will only achieve success through large doses of innovation.

The digital transformation draws a new competitive scenario , to which it is essential to adapt for a simple matter of survival. The available data are many and varied, but for the data to be translated into an analytical advantage , the challenge is its transformation into valuable information. Not surprisingly, the importance of taking advantage of data is crucial to make decisions based on reliable information that can be immediately available.

The challenges of digital transformation

The adaptation of organizations to the new digital reality, in constant change, implies the development of digital skills that allow increasing the competitiveness of the business. The development of products with digital technology and services based on the Internet and the Internet of Things requires a series of changes. In other words, the digital transformation within the company implies innovating to find a new place in the market.

In addition, when moving down the path of digitization, businesses may face the following challenges:

The speed of transformation:

the speed with which companies carry out digital transformation becomes a determining factor when it comes to being competitive. Getting ahead of adoption in their different areas makes them a source of innovation that constitutes a comparative advantage.

Develop digital skills:

competitiveness is closely related to the development of digital skills by the different areas involved, including senior management. It is not necessary to have technological knowledge, but it is necessary to know how the digital economy moves. In this aspect, innovation, involvement and motivation are necessary.

Evolve from the current situation:

it is key to carry out a digital transformation taking into account the starting technology, the business model, the information security regulations and the people.

Establish objectives:

the requirements and budget of each organization will determine the short and long term objectives, established once the aspects mentioned in the previous point have been considered. In general, the design of the different initiatives requires a great deal of innovation to adapt them to the reality of each company.

Launch a global process:

project implementation from a global point of view must be done from a scalable approach. In other words, within a joint framework, which starts up the entire organization and also uses experts such as consultants, technology providers or trainers.

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