Blog is derived from the word “weblog”. These were previously used by people to enter their day-to-day activity in a diary format which now led to blogging where the users can upload anything according to their interests like photography, writings which are self-published on the internet. Blogs contain fresh information which is not copied from the other websites.

Types of blogs

There are various kinds of blogs. Some of them are personal blogs which are just for the users benefits, professional blogs are just like the marketing of their brand. Food blogs are one of the most interesting blogs. They frequently post stuff about food including street foods, for example the trend of making Dalgona coffee during lockdown. Fashion blogs are more popular than the other blogs as everyone wants to keep up with the trends. Vlogs are the video contents of diff kinds of blog ideas, all the influencers in youtube have vlogs.


This is used in the Business field for marketing their products or the brands. Blogging has become the platform for business too, many online mini stores run through blogging. They daily update their innovative ideas about the products and the most beneficial thing about blogs is that people can communicate through the comment section and they can tag other interlinked bloggers. It’s even like a kind of promotion to other pages. For example, if a student group posts any information about upcoming events and the suggestions, they would tag the organizers in the post and the comment section would show their opinion of agreement or disagreement.

SEO – Search Engine Optimization

SEO stands for Search Engine Optimization which simply means that if anyone browses anything on Google or different websites our content should be so relevant that it appears in the first page of Google results. Optimization is improvising the web page/ site to make the best use of it in grabbing the attention. To be the top searched content there are some strategies to follow which include regularity: posting the main motto of the page in every different form we can think of can make it work if they are frequently updated. There are many apps, websites, bloggers who want to be ranked #1 in SEO, in such a competitive environment the main focus can be grabbing the visitor’s attention and that would happen when the visitor finds the page or website interesting enough to stay longer and feel relatable to the content posted.

How to rank your blog?

Whenever a user starts blogging, they dream of being the #1 in SEO which is possible. There are several things to follow and learn in which consistency plays the major role. Some start blogging as fun, some as their start-up, but when the results aren’t like the way expected they tend to give up and giving up is not the best solution. There are many successful bloggers who are ranked#1 in SEO. Some of the tips are:

Finding relevant keywords

There are many ways to express the info we are going to provide in the blog but we need to search for the fine words which would grab the user’s attention and would perfectly define the content. As we are familiar that the upcoming generation is more interested in following the trends so instead of focusing on an old-fashioned way to promote the page, we can use a sound or a video which is already being #tagged in the internet

Actively share on social media

Sharing the posts in social media increases the views to the content in it which is beneficial if the person finds it relatable and it passes on to the other person and so on…

User Experience

Now-a-days people tend to like short written things which don’t take a lot of time to read but have efficient information. When we search anything on Google and if we don’t find any relevant information it makes us feel frustrated when we are in urgent need of it. Overcoming such problems can be helpful to provide a nice impression about the page to the visitor.

Increasing loading speed of the page

We may have observed this very often. Some websites take a little bit longer to load which is disadvantageous to the blogger. For example, if the students try to download any programming pdf files from the internet some websites with more no. of pages in the pdf take longer to wait so if this problem can be solved people tend to share the website as it is quicker to browse and would recommend it to many more.

Refresh the content

According to the present interests of the people on particular things if we provide the similar content, they would find it more relatable. Posting things up-to-date is very necessary and the content should never be the one from the internet or copied. If we provide a small glimpse of what topic is to be posted next, it would create an awareness and the regular visitor of the page would wait if the content seems interesting.

Optimize images

Including some important keywords in the picture is important as Google simply doesn’t just focus on the picture but also the alt text present in it.

Increasing dwell time

Dwell time represents the amount of time the customer spends in the page or website until returning back to SERP (Search Engine Results Page). If we want to increase the dwell time, we need to focus on adding some of the relatable links to an already existing topic that the customer would be interested in.

Publish long content

We mostly prefer short content as it doesn’t consume more time but some of the topics require a brief explanation which is called deep searching. Make sure that the long content has more backlinks and is added with suitable titles to make it easier.

Mobile SEO Strategy

Mobile Optimization is an essential strategy as this is to be focused on the content that we provide on websites is to be easily accessible on mobiles very similar to the layout available on desktops. Google practices mobile versions of the sites when indexing and ranking pages for SERP.


When the customer has read the information provided at the webpage and could think of finding something related to the topic, keeping this in view if we already include the relevant topic links within the searched one, the customer would relate it and in the same way it’s a good chance if they get more needed information from the same page.

Skyscraper Technique

This is a way where we find the original content of the trending posts which would turn the article into a bit more detailed manner. It is an efficient way of gathering more links.

SEO Experts

Who is an SEO expert?

In simple words someone who knows how to rank#1 in SEO, who have achieved higher search engine ranking.

Rand Fishkin is one of the world’s top SEO experts in California , he is the CEO and co-founder of SEOmoz. He is from the United States of America. He has written 4 books, out of which one is titled “THE ART OF SEO”.

Brian Dean has been named as “SEO GENIUS” and he is a brilliant Entrepreneur. He is the founder of Backlinko blog.

Neil Patel is a top influencer and one of the top 10 marketers.

Author Bio :

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

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