There are times when you have put in all your efforts and the result doesn’t come out as expected. The feeling is miserable when your best content fails to attract incredible traffic.
You have presented a masterpiece which you expected to be at the top of search engines and social media, but nothing much happened. Then you gather yourself up and write another amazing piece of content. But the results are the same as the previous one.
This happens to a lot of us, ever thought about the reason behind this? What’s the solution to this problem?
Reoptimisation of your blog is the solution! Wondering how to re-optimise your blog? Here are the complete details of the process, let’s get going!
What does re-optimising mean?
Firstly, you must know what this term actually means. Well, that’s simple. When you optimise your already existing content on blogs or other pages keeping in mind your target audience and search engines, it becomes re-optimised content. Most successful bloggers and SEOs use this strategy to get more traffic without posting more content.
How does re-optimising help?
Optimisation of content is not only about adding appropriate keywords and using effective SEO practices. It also includes establishing your brand, credibility, and authority. You can expand search traffic on your already existing content, enhance your content’s quality, and get more effective backlinks.
To sum up, when you re-optimise your content that didn’t perform as expected, it will surely boost your sales and search engine traffic.
How to re-optimise existing blog content to improve search traffic?
Now that we’re done with the basic introduction, here’s a guide that will explain the entire process of re-optimisation for our convenience.
Know your target audience
There always has to be a primary group of readers your blog targets. Thus, knowing your audience and being clear about what you expect them to do with your content will help you create an impactful blog or article.
A buyer persona is an efficient way to know your target audience by observing their purchases, demographics, and psychographics. Without these insights, your content won’t be able to reach a large group. You have to build a personal connection with the readers through your blogs. For making the readers feel that you are directly conversing with them, you must know about them, more than the demographics, obviously.
Search for the blog posts that didn’t perform well
Use Google Analytics or any other relevant analytics tools and check the traffic on your blog posts. You will find articles that according to you were a masterpiece, but have underperformed in attracting traffic.
Here’s a tip: You may make a list of the pages or posts that generate traffic of less than 50 visits per month. Then make sure that you are spending your time and efforts on the content that you believe is of good quality and beneficial for your target audience.
Now think about:
- Why did the blog not drive traffic
- What is the aim of the content
- What can you add to make it more interesting
After you have answered these questions, you may start working.
- Try to add information that makes your content more valuable
- Analyse and edit or remove the information that has lost relevance
- Use images, videos or graphical data
- Do an in-depth keyword research
Find new keywords that will benefit your content
Maybe your old content is lacking important keywords. Do in-depth keyword research and segregate the important ones that would increase traffic on your old posts. But make sure you don’t overstuff keywords, they should come naturally in the content.
Long-tail keywords are a great help. If you desire to have high ranks for your blog or page, long-tail keywords will play a significant role.
In simple words, when you go for short keywords such as “SEO”, and “marketing”, etc the competition becomes very high. However, if you use short phrases such as “ how to reoptimise existing blog content”, or “how to create SEO blog”, etc, have comparatively less competition. These long-tail keywords will be more relevant and provide the solutions that the reader is looking for.
However, don’t entirely depend on long tail keywords. Keywords are the only thing that promises a high rank to your article. Your content has to be of good quality, well-structured, and useful for your readers.
Use on-page optimisation
This relates to the optimisation of your content with a focus on a particular keyword. Here are a few tips that would help you re-optimising your content and increase organic traffic.
- Use blog post titles that grab the reader’s attention and are not lengthy
- Use H2 and H3 tags in headings and subheadings with target keywords
- Add the primary keyword atleast once in the first and the last paragraph, avoid overuse of keywords
- Write relevant and precise meta description
- Add keywords in alt text and image title, image optimisation also drives traffic through image search
Add new and relevant links
You may link your article/blog to your best-performing content, this will encourage the readers to spend more time on your page as well. You may link to other relevant blogs. But don’t forget to ask for a tweet or share after linking.
You can link your old blogs in the following ways:
- You may request the influencers in your niche to link to your sites. It will give amazing results if you have already been linking to their page frequently.
- You can submit your content to different forums. By submitting your site to the right category, you may get follow-back links on your content.
- Guest posts are another beneficial way to get backlinks. When you get into guest blogging, you’ll build a nice professional relationship with the blog owner. Further, the blog owners would help your blogs to establish authority and become valuable.
Preparing content while keeping in mind so many technicalities, initially might exhaust you but in the long run, as you’ll gain experience, you will get a hold of it. However, you may seek assistance from the best Content Marketing Agency to see how things work and enjoy watching your page’s high rankings.
With practice and sincere efforts, your blogs will get high SERPs, but till then you have to be patient and consistent.