Table of Contents
Introduction: What is Social Media Marketing?
Social media marketing is a marketing strategy that uses social media platforms to market products directly to potential consumers. A social media marketing campaign may use one or more of the following components: company or product branding, customer service, marketing research, public relations, sales promotions. Social Media Marketing provides an easy way for marketers to implement marketing campaigns and measure success through social media metrics. Campaigns can be created through a variety of channels including websites, online communities like Facebook and Twitter, YouTube videos or even with text messages. The most common form of this type of marketing is using advertisements on social networking sites such as Facebook or Pinterest.Business Goals of Social Media Marketing
Social media has become a powerful tool for marketing products and services. It has grown to become a key part of any business’s marketing strategy.The three main goals of social media marketing are: Brand awareness, thought leadership, and customer retention.Marketing Strategies on Social Media
Marketers are very active on social media platforms. They use these platforms to generate content, distribute it and also collect data about their audience. There are many marketing strategies that they can use on social media to promote their product or service. Some of them are:- A/B testing
- Influencer Marketing
- Content Marketing
- Viral Marketing