The digital revolution is transforming the world in many aspects and new technologies are changing the way we interact, communicate and access products and services. Companies, whatever their size or industry, must be prepared to meet the new needs and demands of customers. Technology and digitization have opened up new possibilities for development and are helping them improve their production processes, the way they position themselves in the market and the way they communicate with their customers.
What is Digitization of your company
The digitization of a company does not consist of having a greater digital presence, but rather it is a transformation that affects, in some way, all areas and levels of the company. It is a transformation process that requires an innovative strategic plan.
The digitization of a company is an evolutionary and slow process that, in order to make sense, must be translated into an optimization of productivity. Before starting a digitization process, it is essential to be clear about your goals, what your competitors are doing and how digitization can improve your relationship with consumers.
Why should you digitize your business?
Digitizing a company makes it possible to evaluate processes, better analyze each step and more accurately identify errors and challenges. The digitization of documents, savings in travel, and the breaking of space and time barriers translate into an optimization of resources and the streamlining of production and work processes.
Thanks to the benefits that technology provides us, the digitization of businesses allows them to be more efficient. According to the study ‘Balance on the digital path’, published by Fujitsu, companies that have adopted digitalization have improved their level of satisfaction and their efficiency by 39%.
Reduce operating costs
Digitizing a business reduces operating costs by up to 20% and improves efficiency. It also enables an efficient cost management that implies a more effective control of the processes of development, production and sale of products or services. Digitization also makes it possible to generate new sources of income.
Improve the customer experience
Another advantage of digitizing business is that it improves communication with customers. Digitization creates greater proximity to the community and increases the added value delivered to the customer. It also allows the use of new sales and loyalty channels, such as e-commerce. Thanks to the simple opening of your website, you can be available 24 hours a day, 7 days a week.
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Promotes the integration of internal processes
The digitization of companies allows the systematization of tasks and processes and facilitates the alignment of the objectives of the employees with the strategic objectives of the company and its clients. Databases acquire a fundamental role for decision making and the implementation of the corresponding tasks.
Open up new market possibilities
The digitization of businesses also makes it possible for them to enter new markets. Before, distances were an obstacle for internalization; Now it is enough to design a good digital communication strategy and have the right logistics to reach new market niches.
Strengthens and enhances the brand
For many businesses, digitization not only means a greater fluidity of their internal processes, but also the relaunch and expansion that in other circumstances they would never have achieved.
How to implement an effective digitization of a company?
The digitization of an organization is not an objective in itself, but rather it is the means to improve business management. Currently, digitization is not an option, but a necessity for your company to adapt to the new reality. Due to the continuous and rapid technological transformation, the market has radically changed, which is reflected in new habits, needs, desires, ways of communicating and consuming.
If you can’t understand this new scenario, it won’t do much good to spend millions on having the best technology and applications.
An effective digital transformation of your business must be based on these three pillars:
- Automated information management
- Smart digital communication
Digitization is not only less paper and more digital presence, but these actions are consequences of digital evolution. A true digital transformation must somehow affect all areas of the company.
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